Ghanaian makeup brand SO Aesthetics launches their new foundation brand named SO ultra coverage also referred to as “second skin”. This product is the newest addition to the SO Aesthetics foundation joining the range of best selling products which include concealers, powders, lipsticks, glosses, eyebrow pencils and eyeliners.
The purpose of this foundation is to give makeup lovers a second skin that will not only glow and be healthy, Not only does the new foundation look great when applied but it also protects you from harmful sun rays and acts as physical barriers against pollutants. There’s also the new super invisible oil-free mattifying primer which helps keep makeup in place when applied.
Founder of So Aesthetics, Sacha Okoh expressed her joy at the launch of these products. In her words: “I am very excited to launch the new SO Aesthetic Ultra Coverage Foundation! Creating the foundation has been an emotional journey for me, it’s a project that has taken two years to come to fruition and today I’m so happy to say that we have a product that I am 100% proud of. For most makeup artists, the first step to makeup is foundation. I love beautiful skin and it was important for me to create a matte velvet finish foundation, with great shades and texture that also blends flawlessly into the skin and looks natural with an easy application.
The key factors that I considered when creating the foundation was the scent, texture, packaging and most importantly, the colour palette, I wanted to make sure there were a wide variety of shades to suit all skin tones. I’m looking forward to officially launching the Ultra Coverage Foundation in Accra this week and can’t wait to see women all over Africa and the World using So Aesthetic’s newest product!”