Ethical Fashion Initiative Ghana (EFIG) Holiday Pop Up is a display of fashion created by the newest generation of Ghanaian designers poised to generate exports as part of the growing African fashion industry. The EFIG aims to establish an export market based on sustainable supply chains for ethical fashion products produced by micro entrepreneurs for the international fashion industry. The Ethical Fashion Initiative is the flagship programme of the International Trade Centre, a joint agency of the United Nations and the World Trade Organization.

      The Pop Up store, located at the La Villa Boutique Hotel in Osu, Accra, will feature designers and emerging talents who are part of EFIG’s mentoring and coaching programme, funded by the Swiss State Secretariat for Economic Affairs (SECO). Proven micro retail engines that deliver strong sales in prominent locations, Pop Up stores bring the appeal of a unique local shopping experience for customers. This Holiday Pop Up will not only deliver high quality products made by Ghanaian designers, but drive greater demand for these goods, stimulating the creation of jobs in Ghana. Designers participating include 1981, Anita Quansah, Christie Brown, Duaba Serwa, Kiki Clothing, Mina Evans, MO SAÏQUE, Studio 189 as well as emerging design talents from the Palette Association such as AAKS, AMEYO, Ohema Ohene, House of Azoria, Alinafe Misomali, Quami wear, Ayek, Poqua Poqu, Yedebeads, Multibellar, Nuna Couture, Afua Biney and others. Most of these designers  have benefited from the mentoring component of EFI scheme and have received advice and training from international experts and designers.
The Holiday Pop Up Store is open from 11:00am – 9:00pm, from Saturday 13th Dec – Monday 15th Dec.

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