African Fashion brands are raising the standards of fashion in Africa. Their collections reflects how hard they work to come out with exquisite designs. I had the opportunity to interview Nigerian-Canadian Fashion label Fenix couture. We mainly talked about her recent collection “Ihotu” collection.

TnbGh:Tell me more about the personality behind Fenix couture?
 FC      :I am an ebullient person. It is reflected in everything I do whether in my choice of colors, or in my designs.
 TnbGh:How long have you been designing?
  FC       :For 4 years.
  TnbGh: Fenix couture is a Nigerian Canadian label, how would you describe the acceptance of your label by your target audience in both countries?
    FC      :At the beginning my focus was haute couture; that genre of fashion which refers to the creation of exclusive custom-fitted clothing. I was very successful in that endeavor. I had a wide array of clients from Nigeria, Ghana, and Canada that were willing to pay something more for exclusively designed clothes. However, we decided to take a different tack this year to present to the general public some ready to wear clothes built on my haute couture experience. I have been accepted by a wide spectrum of the public in Canada. I’m about now being introduced to the general Nigerian and Ghanaian markets.

 TnbGh:How many collections have you had so far?kindly take us through.
   FC      :I have just one because I was an Haute Couturist! There was no need for collections when I designed according to customer’s specifications.
 TnbGh:You recently launched your2013 collection” Ihotu”
, Brief us about your current collection.
    FC    :Ihotu means “love” in Idoma. It is a collection that is purposefully rendered in eclectic colours to serve the sartorial needs of women who genuinely love their body.  It is meant to evoke this image of a smart, independent and bold woman who knows what she wants.

TnbGh:What influences your choice of fabric selection?
    FC    : The summer mostly and nature maybe!
TnbGh:What the inspiration behind your collection, especially Ihotu?
 FC   :  The Cherry Blossoms flowers; if you have ever seen them bloom in spring in Washington, you know exactly what I’m talking about. They are a wondrous sight to behold.

TnbGh:How would you define your designs in a word?
     FC   :Smart.

TnbGh:Share with us, some of your challenges since you started your label?
     FC  :I face constant challenges because of my interests and personality.  I try not to be too ahead of the curve. In fashion timing is everything.  When I get too excited by new ideas that pop into my head in constant stream, I keep myself sober knowing that jumping  into each of them may be fatal because there may not be an audience for the concept.


TnbGh:What are the future plans for Fenix couture?
        FC  : We work in the future to be featured in some of the biggest online and physical boutiques in the world.


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With over 3 years’ experience in blogging, I have managed to carve a niche for myself and now one of the most sought after fashion bloggers of our time. My blog puts African fashion on the world map, from promoting look books of fashion brands, interviewing designers, models and other fashion entrepreneurs to covering two of the biggest fashion weeks in Accra- the Glitz Africa Fashion Week and Ghana Fashion week.

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