African Fashion brands are raising the standards of fashion in Africa. Their collections reflects how hard they work to come out with exquisite designs. I had the opportunity to interview Nigerian-Canadian Fashion label Fenix couture. We mainly talked about her recent collection “Ihotu” collection.
TnbGh:Tell me more about the personality behind Fenix couture?
FC :I am an ebullient person. It is reflected in everything I do whether in my choice of colors, or in my designs.
TnbGh:How long have you been designing?
FC :For 4 years.
TnbGh: Fenix couture is a Nigerian Canadian label, how would you describe the acceptance of your label by your target audience in both countries?
FC :At the beginning my focus was haute couture; that genre of fashion which refers to the creation of exclusive custom-fitted clothing. I was very successful in that endeavor. I had a wide array of clients from Nigeria, Ghana, and Canada that were willing to pay something more for exclusively designed clothes. However, we decided to take a different tack this year to present to the general public some ready to wear clothes built on my haute couture experience. I have been accepted by a wide spectrum of the public in Canada. I’m about now being introduced to the general Nigerian and Ghanaian markets.
TnbGh:How many collections have you had so far?kindly take us through.
FC :I have just one because I was an Haute Couturist! There was no need for collections when I designed according to customer’s specifications.
TnbGh:You recently launched your2013 collection” Ihotu”
, Brief us about your current collection.
FC :Ihotu means “love” in Idoma. It is a collection that is purposefully rendered in eclectic colours to serve the sartorial needs of women who genuinely love their body. It is meant to evoke this image of a smart, independent and bold woman who knows what she wants.
TnbGh:What influences your choice of fabric selection?
FC : The summer mostly and nature maybe!
TnbGh:What the inspiration behind your collection, especially Ihotu?
FC : The Cherry Blossoms flowers; if you have ever seen them bloom in spring in Washington, you know exactly what I’m talking about. They are a wondrous sight to behold.
TnbGh:How would you define your designs in a word?
TnbGh:Share with us, some of your challenges since you started your label?
FC :I face constant challenges because of my interests and personality. I try not to be too ahead of the curve. In fashion timing is everything. When I get too excited by new ideas that pop into my head in constant stream, I keep myself sober knowing that jumping into each of them may be fatal because there may not be an audience for the concept.