Edward Enninful, former style director at W Magazine succeeded Alexandra Schulman who resigned in January after 25 years of service. Edward will be the first male to edit the British Vogue in its 100- year history and is set to begin in August.

Edward Enninful has a strong track record of breathing fresh life into the titles he works with. His appointment to W magazine in 2011 helped transform the title’s fortunes, boosting ad pages by 16 percent in 2012, the biggest year-over-year gain among fashion titles. Enninful also spearheaded Vogue Italia’s “Black Issue”, an issue so successful that Condé Nast was forced to print an extra 40,000 copies.

Ghanaian-born and London-raised, Enninful’s entry into fashion was as a model aged 16, having been scouted on the Tube by legendary stylist Simon Foxton. His first shoot was with Nick Knight who introduced him to i-D magazine, and before long, he was assisting the title’s fashion director Beth Summers while simultaneously studying for his degree at Goldsmith’s. When Summers left the title, the then-18-year-old Enninful was appointed to her role making him the youngest-ever fashion director of an international fashion publication. Enninful’s work during this period captured the frenetic energy and creative zeitgeist of the time. It was during this time that he befriended many of his future fashion collaborators, including Kate Moss, Naomi Campbell, Mario Sorrenti amongst others.

“I am pleased to announce the appointment of Edward Enninful, OBE, as Editor of British Vogue effective August 1, 2017,” said Jonathan Newhousechairman and chief executive of Condé Nast International in a statement. “Edward is one of the most talented and accomplished fashion editors in the world.”

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