Ghanaian Mens wear brand Dappper Gh which has built an extensive client list that includes top executives and high-net worth individuals in Ghana has changed its brand name to SERABAN pronounced ( /ˈsɛrabɑn/)
SERABAN will be a bespoke African Clothing brand with a stronger identity. The name change reflects the brand’s commitment to driving the innovations needed to shape the future it sees for itself in the fashion scene and diversifying to cater for both the needs of men and women.
In alignment with the adoption of a new name, Seraban officially kicks off the rebranding process with a ready-to-wear collection of men’s and women’s apparel. This features prints in vivacious colors superior fit and fabrication, proudly designed and made in Africa with an understated allure.
Up & About 2017 Collection:
With a mix of beautiful prints, Up and About 2017 Collection approaches and replicates the simplicity of every day living. It features prints in vivacious colors and will surely turn heads with its understated allure. The color palette for the women’s range is both an instinctive and researched combination which emanates energy and creates a harmony full of excitement and expressed femininity while the men’s range mostly features a touch of colour in contrast to monochromatic patterns which oscillate around the body.
Serwaa Abankwah, CEO of Dapper Gh, now Seraban, stated, “We are thrilled to unveil this new chapter in our fashion story to our customers and the rest of the world. On our new journey, we are pushed to do better and achieve greater.”
The collection is available by order on its virtual store. However, the option of custom clothing still exists for its customers with specific tailoring needs.
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