GTP is a foremost textile company in Ghana and a leader in the wax print market in Ghana. GTP which has one its core values as ‘cultural significance’ is one of the major partners supporting the cultural advocacy project dubbed, “#Tutuntoma” which is been spearheaded by UTAMA.
UTAMA, a pioneering brand that produces menswear accessories handmade with African print ie: Vlisco, GTP, and WOODIN. UTAMA worked with Woodin as a facilitator(personality stylist) for the ‘Woodin Wednesday DIY Session’ which was organized at the woodin boutique in Osu, Accra. UTAMA has been profiled by the ‘JOY Business Van’, FLYAfrica Magazine, Cineplus TV, My Story Magazine etc. On these platforms, the fulfilling but challenging journey was told by the CEO Mr. Patrick Adjei Nketia.
According to Mr. Patrick Adjei Nketiah, getting GTP on board to support this project was a great honor and we believe they appreciated the positive impact of #Tutuntoma on our communities, Ghana and Africa as a continent.
#Tutuntoma comes as to promote the wrapping of cloth around oneself on a normal day and not to be only worn on occasion and special days. We believe that the simple ‘act’ of wrapping a cloth around oneself have a lot to say about our identity and image as Africans and for that matter Ghanaians.
Embracing this ‘act’ back to be commonly practiced by the youth will speak greatly of the self-confidence and self-esteem of the Ghanaian and the African. This act of dressing speaks of honor and the royalty status of the African culture, identity, and heritage.
What makes us who we are is our culture and we cannot afford to let it fade away. Support the campaign in whichever way you can. It’s about time we communicate more of the ‘New African’.
Some of the other supporters for the #Tutuntoma include Centrifj, Chaste Shoes, Photo Shed, Focus and Blur, Mr. Screen Pictures, Trendsnblendsgh.