The Theme for IWD 2018 is Press for Progress. Find out how this magnificent Fashion PR Specialist is pressing for progress and be inspired by her story.
TNBGH: Kindly tell us about yourself and your brand?
FS: I am Faith Senam Ocloo, a Fashion PR Specialist, and founder of e’april Public Relations; a boutique PR company that develops and executes PR and brand strategies for emerging and established brands within the fashion, beauty and lifestyle industry. I am also a Fashion Columnist with the Business and Financial Times and an Entrepreneur. My works include handling PR for brands such as Accra Men’s Fashion Week, Adubea Jensen, Nadrey Laurent, Egudzi and Evangel Magazine.
TNBGH: What’s your inspiration for doing what you do?
FS: As a Fashion PR Specialist, I am inspired by my desire to help brands tell their story. I love to see great products/services grow into lovable brands.
TNBGH: What bold steps did you take to get to where you are?
FS: I remember on 2 occasions I have had to quit my full-time job to pursue my passion in Fashion PR especially at a time when it is still not a lucrative venture as other professions. Even though there is still lots of room to educate and create awareness about the importance of PR in fashion, I think little by little, it is beginning to catch on.
TNBGH: If you had an opportunity to do anything differently? What would it be?
FS: It would be to help build a strong system for the fashion industry in Ghana whereby all aspects of the supply chain in fashion are integrated and working effectively.
TNBGH: What does pressing for progress mean to you?
FS: For me, it simply means pursuing your goals and aspirations until you see great results. Even when it is nerve-wracking and discouraging and almost everything seems not to be working, push harder until it pays off because hard work definitely pays.
TNBGH: How can women in the fashion industry press for progress?
FS: I think women dominate the fashion industry and are doing amazing works but we also need them to go beyond boutique businesses into global businesses. This means giving women equal access to funding and opportunities for them to also grow and become sustainable brands.
TNBGH: How are women making a positive impact in the fashion industry?
FS: I know we mostly say women don’t support each other but I think it’s changed now. I personally work with women-owned businesses and I can say, we do support each other, thereby helping our businesses grow which in turn impacts other aspects of the supply chain.
TNBGH: What is your advice to young ladies who are aspiring to be like you or walk down your path?
FS: For younger ladies aspiring to become PR professionals most especially in fashion, I will say be sure this is what you want to do before making the jump. Be ready to do a lot of pro bono because fashion PR is still at a very tender age in Ghana which means you will have to make a lot of sacrifices and build good relationships with the right industry people in order to succeed.
TNBGH: What’s the greatest goal for you?
FS: It is to be able to build my fashion PR brand into a global PR brand representing not just Ghanaian brands but also international companies.
TNBGH: Do you think the fashion industry in Ghana is a viable career path? And what is your number one advice to an amateur looking forward to being a part of this industry?
FS: Yes and No. It is possible to make money in fashion here in Ghana and it is also possible you won’t be making money working in fashion in Ghana. It all depends on you and the structure you put in place for your business. In most cases, it may take some time because the fashion industry in Ghana has no systems in place to support and push your work be it financially or structure wise. But with a great product/service coupled with a good business model, your business could thrive. My advice to an amateur in fashion is to first truly identify what void they want to fill in the industry and then create a business model that will see them through the processes of getting their product/service out there to where it is intended to be.
TNBGH: Have you ever encountered a situation where you were being limited because of your gender and how did you overcome it to be recognized for your work?
FS: Fortunately not. I guess it’s because of my chosen field which is mostly dominated by women.
I blog at www.fashionandpublicrelations.blogspot.com
Social Media handles Twitter @faithsenam, Instagram @senmapril