We hope you are inspired by this article. If you have any questions for Ami of Afromod Trends kindly leave them in the comments section below.
TNBGH: Kindly tell us about yourself and your brand.
AM: AfromodTrends is a full-service African inspired womenswear affordable luxury clothing brand dedicated to consistently providing high customer satisfaction by rendering excellent service, quality products, and furnishing an enjoyable atmosphere at an acceptable price/value relationship. We produce afro-fusion luxury-esque womenswear outfits to international standards sized and ready for purchase at an exponentially lower price point with a bespoke tailoring service option. I am an Architect by profession and the Founder and CEO of AfroMod Limited, the holding company of AfroModTrends. I double as the Creative director as well. I am also the Founder of Fashion For Change Africa, a non-profit foundation that seeks to use fashion as a tool to impact communities positively by creating awareness and supporting causes that make a difference in society.
TNBGH: What’s your inspiration for doing what you do?
AM: Being able to create greatly fulfills me. Bringing a creation to life and seeing the impact it makes on individuals is one of the greatest feelings. I believe in creating a brand that is not just successful business-wise but leaves a mark in people’s lives for the better.
TNBGH: What bold steps did you take to get to where you are?
AM: I used to work in a corporate entity as an assistant architect some years ago whilst running my fledging fashion brand from the trunk of my car. It soon became apparent I couldn’t sustain both whilst in a full time job so I made the decision to quit my job to focus fully on developing my fashion brand and branching out as a free-lance architect. Taking that step was very difficult but very necessary.
TNBGH: If you had an opportunity to do anything differently? What would it be?
AM: I wish I could have discovered my talent for fashion design earlier but in the same vein, being exposed to other aspects of design in other fields has greatly helped my evolution as a designer.
TNBGH: What does pressing for progress mean to you?
AM: Pressing for progress to me is a motivational call. A strong call to motivate and unite friends, colleagues and whole communities to think, act and be inclusive.
TNBGH: How can women in the fashion industry press for progress?
AM: I believe women are the backbone of the fashion industry. We have the power to break glass ceilings and create fantastic sustainable brands that impact our communities and society as a whole.
TNBGH: How are women making a positive impact in the fashion industry
AM: Women are taking a more active role in fashion. We have seen a surge in women-led brands in the past couple of years. There is this illusion that because the industry is filled with women, there is gender equality. If you dig deeper you see that a lot of the fashion houses and magazines are owned and run by men. We see women taking up other roles in fashion such as photography, magazine publication and so on which were previously thought to be male-only fields. That’s inspirational!
TNBGH: What is your advice to young ladies who are aspiring to be like you or walk down your path?
AM: Know that success is a journey, not a destination. And be prepared to do the work not just talk about it.
TNBGH: What’s the greatest goal for you?
AM: We aim to become a status symbol for fashion-conscious women looking to assert their unique fashion identity while supporting a socially conscious business that addresses critical social challenges and empowers the youth through fashion-related projects that impact communities positively.
TNBGH: Do you think the fashion industry in Ghana is a viable career path? And what is your number one advice to an amateur looking forward to being a part of this industry?
AM: Yes, I believe the fashion industry is a viable career path. Its imperative to know who you are and most importantly where you want to go and how much you want to achieve. This will help focus and drive your energy towards achieving your goals. It will be difficult but not impossible.
TNBGH: Have you ever encountered a situation where you were being limited because of your gender and how did you overcome it to be recognized for your work?
Working in a male-dominated field of architecture has certainly put me in the position to defend my competence as a female on a number of occasions. However, I overcame this by letting my work speak for itself. Good work doesn’t have a gender assigned to it. Being able to deliver is the most important.
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