Mercedes-Benz is well known for its unique alignment with Fashion Weeks on the global fashion landscape, and the only Automobile brand significantly at the forefront of creative development support of local and international fashion business platforms, laying focus on, and promoting emerging new design talents. As the world’s first automaker, design innovation remains at the centre of Mercedes-Benz luxury cars unique engineering pioneered by its inventor Carl Benz.
Ghana Fashion and Design week is “honoured to have the support of
Silver Star Auto Ltd. (SSAL) Ghana, who shares their innovative ideas and vision for creative industry and talent development through design education and entrepreneurship for social and economic inclusion.
Silver star Auto Ltd has already been a beneficiary of Afua who won the Silver Star Award of Excellence, as the best fashion design graduate in her year. Afua, who has been under guidance and development support since 2014 at the GFDW
New Talent Spot™ initiative space, will reveal her premiere collection at the event this year. 3 new best fashion design 2015 graduate talents from Radford University will join Afua at the initiative space. 

As part of the exciting activities at this year event, GFDW introduces “STYLE & STEEL” turning a special focus on the Men Behind the Mercedes-Benz luxury Car Wheels, some of which will have the opportunity to be rewarded with a healthy Well being treatment after a long day drive at the Luxury XMen Spa & Grooming Bar with ease and comfort.  This will come along with 20% Grooming Gift Reward for the whole month of October 2015, within which GFDW event takes place, offering them the opportunity to prep ready for a true experience with Mercedes-Benz at the fashion week. For the ladies with style, Designer label 1981 by Nana Brenu, will open its doors for them to shop quality pieces at a limited period with a 10% Fashion Gift Reward after the fashion week. I will definitely be there to capture beautiful moments….
See you soonX
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